Subaru Motorsports Display Program

The Subaru Motorsports USA Show Car Display Program brings a genuine competition car, sponsor displays and athlete appearances (at select stops) to venues across the country, from Subaru retailers, car shows, race events, Subaru sponsored events, and festivals. With over 80 event activations and 200+ event days each year, the Subaru Motorsports Display Program generates buzz, attracting existing rally fans while generating new ones.

Custom sponsor programs are available, ranging from stand-alone, one-off events (such as at a brand’s corporate headquarters) to involvement with a selection or the entire series of events. For more information, including pricing, please contact Nick Alburger // 804-512-6212 // or Jamie Lavanway // 802-233-1292 //


New Display Options
Given the pandemic, we understand that having large promotional events with hundreds of people may not be currently possible – but getting foot traffic into your store is still essential. In response we are offering the option to book one of our world famous Subaru Motorsports USA rally or rallycross cars for a long term display at your store! The show car can be displayed in your lobby or outside and serve as a buzz-generator and eye candy for an extended period of time. This is an unstaffed car-only display meant to be a simpler promotional solution than our standard staffed display and promotional trailer.

• Genuine Subaru Motorsports USA show car
• Book for 1-3 week display periods
• Subaru team posters, stickers etc. for handout
• TV display playing Subaru Motorsports videos
• Subaru BOXER Engine display
• Social promotion support from our team


“The Subaru Rally Car Display was a huge hit with all of our enthusiasts this past weekend. People are still calling in and emailing to let us know just how good of a time they had! Everyone was extremely impressed and had nothing but good things to say about Nick and the entire display.” – Chris Parks Annapolis Subaru

“Needless to say, our event was a huge success. A success that can only be attributed to Nick’s presence. In our forty years of being a Subaru dealer I have never met a better ambassador for Subaru (and the Vermont SportsCar team). I feel very fortunate to have met him. With all of this said, if you ever have a dealer who cannot decide whether or not to use the show car for an event, have them call me. My advice will be to go for it. I know we plan to make this an annual event plus we are talking about attending a rally in the future.” – Forrie Spangler Spangler Subaru

“I have been in the Automobile business for over 15 years and have NEVER had as positive of an experience as this. As far as the effectiveness of the event from a sales perspective, we couldn’t be happier. We delivered more new and pre-owned Subaru’s in that weekend than we have in a very long time. I can’t stress how much morale it built for our sales staff which will definitely carry over the next several months, and I am CERTAIN about that. I have personally had numerous conversations with my staff and trust me, they are FIRED UP! I enjoyed looking out among the people that visited our store, and seeing the excitement in their faces as Nick went over the cars features and the different displays provided Subaru Rally Team USA….” – Jesse Strickland Gerald Jones Subaru

“It was the biggest car show we’ve had in 5 years. Bringing the Subaru Rally Team car was definitely a great idea. We are looking forward to next year’s car show and hoping to have the Subaru Rally Team car on display again. Thank you for helping us make this car show totally awesome!” Dmitriy Serykh — McLaughlin Subaru

“The Subaru Rally Team display became a main attraction at the 2nd Annual Hub City Hog Fest! Nick was great in taking time with each person who approached his display. After educating them on the Rally Team, he would lead them over to the Subaru vehicles we brought from the dealership and share the similarities. We had a lot of traffic and ended up selling several Crosstreks thanks to this event. Nick was a pleasure to work with!” Leslie Bailey — Vic Bailey Subaru